The Sound of Priceless was such a great social media campaign that it got nominated for a Shorty Award. Your email address will not be published. Simple: get inspired from studying what works. When brands share user-generated content, the posts get, Ads based on user-generated content receive, click-through rates and a 50 percent drop in. They also posted tutorial videos like the one below that were a hit with the client’s target audience. If you’ve ever gone to Disneyland, then surely you’ve purchased a pair of Mickey or Minnie Mouse ears, right? are always a great investment for growing your audience through social media campaigns. Some clients reported as much as a 40% to 70% decrease in costs per action. In this guide, we’ll share 10 of the best holiday social media campaigns we’ve seen and touch on the importance of bot marketing for your business. Girls Scouts, a non-profit organization, is known for their delicious cookies and the funds collected from the sales of the same is used to help communities in need. Well, this one doesn’t need much of an explanation! What Makes a Social Media Campaign Successful? Well, to humanize the brand, Maersk began telling the stories of its employees and operations. These funny replies and tweets got noticed by the twitter audience of these brands and this even included their direct competitors. Because as obvious as it sounds, social media is, well, social – and people don’t want to be social with corporations. Videos from the campaign earned over 14 million views through 2016 along with 184 million media impressions. According to Hubspot, 54 percent of consumers want to see more video content from a brand or business they support. User-generated is a powerful way to engage your target audience, harness the power of social proof, and source great content – all while using minimal resources. The campaign increased potential impressions by 136X. Learn the secrets to beefing up your digital marketing, increasing your traffic, boosting conversions, closing more sales, and scaling your agency. In the campaign, current athletes were shown alongside pictures of them when they were much younger and just getting into the sport they were competing in. And if you can inject some humor into your social media campaigns – as long as it aligns with your brand and target market – you’re onto a winner. Now that the cat is out of the bag, people want to take advantage of the opportunity by creating their own social media marketing strategy plan. #OptOutside, A post shared by REI (@rei) on Oct 23, 2019 at 8:09am PDT. The way you mentioned video example is really helpful. Key Takeaway: Encourage User-Generated Content, Key Takeaway: Develop a Unique Brand Voice, Key Takeaway: Create Entertaining, Share-Worthy Content. ... looking at some examples of best social media campaigns for the holidays, and here we are with just 5 simple (but also brilliant) Christmas social media campaign ideas! This social experiment of sorts did work. Those ears became the central focus of the #ShareYourEars campaign, where Disney joined up with the Make-a-Wish Foundation to get more donations. It’s no secret that 57% of consumers prefer to shop online. Their 71-year drought was over. Moz has more than 68,000 subscribers on YouTube. The various examples of social marketing campaigns speak to the incredible power that social media viral marketing has, including its ability to increase brand awareness, generate leads, and lead to increased sales. The viral image was a dozen lemons in an egg carton. The Red Nose Day Fund was able to raise significant money from their partnership with M&Ms. safeguards customers against credential theft and security breaches. Thank you very much for sharing this information among us. ⚔️ Even better that it’s fairtrade. as a “magical, internet slumberland of sounds, meditations, and bedtime stories to help you wind down and drift off.”, What makes this campaign unique is that the brand didn’t just post the playlist to YouTube and IGTV – they also shared the playlist to music streaming service, Think about it – Facebook and Instagram are drowning in brands scrambling to get their messages through to consumers. These cute emojis featured monkeys, dolphins, whales, snakes, and more. Like many broadband companies, they were out to show how fast their services were compared to the competition. The result was over $10 million in sales on Black Friday—a huge scoop of the money people are already spending. The Ice Bucket Challenge raised awareness about a disease that was not much heard of and generated donations that go over $120 million. For instance, the most recent one brought in a whopping 55,000 views alone. They had each visit filmed, compiled the videos and from this released a single video which went viral. The most important rule – set clear goals. So, are you looking for a social media strategy to promote your business? Many of these examples were posted on Facebook, Twitter, YouTube, Instagram, and more. And marketers are well aware of the potential. Storytelling is an art that still has takers, but not many brands knew that it could be used as a social media marketing strategy. All clips used 360-degree and virtual reality technology for an immersive experience. How strongly did people respond to Patagonia, either for or against the statement? Using Jeff Walker’s Product Launch Formula, Hyatt went on Facebook to try to get endorsements. They offered Game of Thrones-themed Easter eggs, which people loved and shared with their own friends. (To think of it, it’s smart: 60% of US consumers start holiday shopping before December.). • Heineken | World’s Apart | #OpenYourWorld (Viral Video), • Marshalls PinPals | #MarshallsSurprise (Viral Video), • Make A Wish Foundation | #ShareYourEars (Instagram/Facebook), • Airbnb | #LiveThere (Video & Static Visuals), • Burger King on Net Neutrality (Viral Video), • ALS Ice Bucket Challenge (FB/ Shared on various social platforms). So the team and I put together this guide to the best social media campaigns we’ve seen. The chatbot asked a series of questions to help someone find the best gift, such as “where would this person go on vacation?”. Enough so that they temporarily crashed the site. In the world of social media campaigns, this was a year which saw many brands going beyond simply marketing their products and rather, taking their campaigns further to connect with their audience. In the end, it achieved 115% of its original goal. When it comes to social media marketing, AI and machine learning are still a thing for the future. The Wendy’s comeback was applauded for the way in which they responded as they did so in a way that was perfectly aligned with their brand values. Team chat software Slack created a series of videos aptly named “Yeah, We Tried Slack” that featured Sandwich Video. The campaign showcased “disadvantaged families who are struggling to help their babies and the impact that their brand has on these people’s lives,” according to Fat Guy Media. “Shot on iPhone” is an ongoing social media marketing campaign to promote its line of smartphones. As a result, they didn’t make any sales. Erin Smith Chieze, who overcame breast cancer herself, shared the image, which led to it booming. News of the giveaway was published on Twitter, LinkedIn, Facebook, and even Reddit. But their social media impressions grew by 7,000%, with a massive 2.7 billion media impressions in 24 hours. and people don’t want to be social with corporations. Also, make sure your brand voice is consistent across all of your marketing channels. ), led to a follower growth of 12%, and an increase of 44% Twitter audience. So if you need inspiration for an upcoming Father’s day promotion or Memorial Day email campaign, we’re here to help. Also, plenty of brands create Spotify playlists or. User-generated is a powerful way to engage your target audience. But instead, they made social media campaign history with their Meet the Bakers, MasterCard hit it out of the park. Of course, the brand uses standard social networks such as Facebook, Instagram, and Twitter to promote its playlist. While we personally shy away from it, if you’re comfortable making a bold political statement, it will definitely get people talking. This just goes to show how far a few expertly-crafted retargeting ads can take you. The German global discount supermarket chain launched a clever campaign on Facebook and Twitter 2 years ago that leveraged the popularity of the avocado. The video and Twitter content got more shares than anything else MasterCard had ever posted. We’ve discussed Moz’s Whiteboard Fridays on this blog before because it’s a great resource for SEO tips. Also, your brand will be exposed to a much larger audience when users promote you to their followers. The video campaign from WealthSimple, shared on Facebook, Instagram, Youtube, and Twitter, centered around interviewing everyday people and asking them what came to mind when they thought about money.