You don’t have to be famous or playing a stadium tour but you can’t just be playing your local bars/venues either...Many of us have played a show at the world-famous Roxy, Viper Room, Whisky-A-Go-Go, etc. And you probably think you understand many aspects of music, but this is the time to be completely honest with yourself. “Companies don’t want musicians looking to chalk up another endorsement,” he says. If you don’t hear anything, don’t be afraid to follow it up with another email a couple of weeks later. All of these will help show any potential sponsors that you are worth working with and are a valuable artist that can help to make them money. Then look at the benefits the company will get from sponsoring you – how much would it cost them to reach your audience through their own advertising streams? Absolutely sound advice. If so, share your comments and suggestions below. It could include product placement in a music video or photoshoot or while taking part in an interview or during a live performance. Justin Timberlake inked deals with Pepsi and McDonald’s, the latter of which he created a jingle as part of a multi-tiered sponsorship deal. How to Start Producing Music at Home | Basics for Beginners. The bigger the value of the deal, the more money you as an artist will receive. Here’s the quick quick quick recap (yep, this is called beating a dead horse): Clear contract, be smart, and get sound advice. Tip #2: Research exposure. It needs to be sincere, it needs to be mutually beneficial and it needs to evolve over time. Required fields are marked *. What an artist may receive from a sponsor differs based on a variety of factors, including the notoriety of the musician, the brand’s “ask,” and the length of the activation. Tip #5: Think Outside The Box, Social Media Has Taken Over!
So you might see a company’s logo on a poster, or on the tour bus, or on the stage. In addition, one brand could be your band’s official guitar while another company could be the band’s official drum provider. We get hundreds of endorsement inquiries on a monthly basis, and it's extremely time consuming to review the requests, materials, music, etc. Thus, the actual language included is essential and any agreement should be drafted with that in mind. Yamaha artists belong to a worldwide family of elite musicians that possess incredible talent, which we at Yamaha are proud to expose to the world.
They will be associated with your image and your core values as an artist. The alignment of priorities means we’re naturally helping one another.”, According to Anderson, anything short of true fandom towards the company you partner with can have negative effects. A company loves to see pictures of you using their gear. Read more:
Fuchs affirms that his company forges endorsement relationships with plenty of up-and-coming artists — yet regardless of whether a band is selling out small clubs or packing stadiums, a true dedication to one’s career is a must, he says. Endorsement deals between musicians and companies should be a win-win partnership. 1.
Do you need to find music managers looking for talent to take you to the next stage of your career? Most of all you are working to grow your following so you can be the expert and reach more customers for your sponsors. And because content sharing is the name of the game right now, remember that if you can produce good content with our products, we'll share it across our networks (which reach more than 725,000 unique people per month right now). You need to demonstrate that you’re a viable commercial investment for any organisation . But believe it or not, there are more ways to make money in the music industry than simply through ticket sales and soon you could see the cash starting to roll in. You can sell yourself as an artist and a business asset. Bev has worked in a variety of positions with increasing responsibilities within the business since 2002, including executive assistant to the president, event manager, and artist relations.
But it’s not as simple as it sounds and there are a lot of potential loopholes and issues that could arise. It could also require you to include the company or brand’s logo on your website or social media platforms, or require you to do paid sponsorship adverts on your social media. My endorsement with FnH guitars (http://fnhguitars.com) came out of years of working with (and around) owners John Harper and Chris Fitzpatrick. When exploring endorsement deals, look for a company that is in alignment with what you do, then look for opportunities for synergy. It should certainly not be seen as an easy way to make extra money because the process involved is far from simple. It should contain a short bio, member information, your genre of music and bands or artists you would compare yourself to, and links to your music, website and all your social media channels. Finding money for your project – a look at Kickstarter and other fan-funding sites, Connect to your fans with a compelling story, Welcome to the Music Business… Advice from the Cutting Edge, Building hip hop beats: 9 tips from Johnny Juice – Disc Makers, Weight Loss Plan for Ladies Over 40: Top 8 Do's And Don'ts To Curb Appetite Naturally, inservio.org/content/foods-will-help-you-get-6-pack-abs, The services and skills you need to promote and grow your music career, Licensing holiday songs — don’t assume it’s in the public domain, Don’t do it alone: Live music event roles, My overnight success was 15 years in the making. Thanks for reading, sharing your thoughts, and being a part of the CD Baby community! In most cases, brand sponsorship or endorsement deals are very similar and sees both the musician and brand agreeing to certain factors in exchange for the other party’s performance. Sell your music When you attend music conferences, look at the brands supporting those conferences. It’s a fair question to ask: what’s in it for them? Are you a giver or a taker? What Are The Hardest & Most Difficult Songs to Sing? An artist will have to prove to a prospective sponsor/endorsee that they are a worthy partner that will deliver tangible benefits and genuine results.
Find a similar company, & be clear on your contract. 9 Things Every Musician Loves to Hear from Fans, Family, and Friends, 8 Great Ideas for Naming Your Album When You're Stumped. And it tends, in many ways, to be the standard by which we operate. You can also do direct mail campaigns to help if you have professional brochures describing your work.
If you can answer the "why PRS?" Your social media pages should show a sizable influence (i.e., number of followers), but it should also show us that your followers are engaged with you (i.e., ratio of likes/comments/shares per post to total followers). I’ve never bought BD strings again. If not, perhaps you have a pitch outside of their existing formula that might improve their sales. If you get it right, you could be reaping the rewards. That could be free goods, money or product discounts.
When talking with musicians, it’s not cool to name drop, let your playing do the talking but when trying to land an endorsement deal, let them know any big artists/youtube stars/etc.