You are using old browser. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Corporate solution including all features. Chart. Although Gatorade has a high sugar content, it is also a tool that can help to relieve thirst in malnourished populations rather effectively. Data from YouGov Profiles shows that the majority of current Gatorade customers (people who bought a Gatorade in the past 30 days) skew younger: Nearly two-thirds (65%) fall within the 18-49-year-old age range. You can only download this statistic as a Premium user. You need at least a Single Account to use this feature. This over $5 Billion1 brand is responsible for 78 percent of the sports drink market,2 leaving the competition in the dust. In, Statista. In the fitness athlete category, however, Gatorade only has a 12% penetration rate. For the best PepsiCo Partners experience, please use Google Chrome, Microsoft Internet Explorer (10 or above), Apple Safari, or Mozilla Firefox. 55 million people belong to this category. In, Statista. As a Premium user you get access to the detailed source references and background information about this statistic. As soon as this statistic is updated, you will immediately be notified via e-mail. facts.

PepsiCo, Inc. is a global food and beverage company with a wide portfolio of products and offers products under a range of brands. In 1988, Gatorade was a carbohydrate drink that even Michael Jordan once used in an NBA game. With a presence in over 80 countries, Gatorade has the luxury of creating products and marketing items to specific customer segments. In both instances, gender does not play a role. Since 2010, Gatorade has been looking to expand its audience. The company manufactures, markets, distributes, and sells a variety of beverages, foods, and snacks, and serves consumers in over 200 countries and […] Profit from additional features by authenticating your Admin account. The ideal entry-level account for individual users. This statistic shows the share of Americans who drank Gatorade in the past 4 weeks in 2018, by age. Revenue of the cosmetic industry in the U.S. Value of the leading 10 textile exporters worldwide, Vegetable oils: global consumption by oil type 2013/14 to 2019/2020, Cocoa bean production worldwide 2018/19 & 2019/20, by country, World coffee per capita consumption: major consumer countries, Cosmetics Industry in the U.S. - Statistics & Facts, Profit from additional features with an Employee Account. Between 2004-2009, the brand saw a reduction of revenues, but PepsiCo has adapted and evolved thanks to a focus on more than just one generic hydration product. Created in 1965 at the University of Florida College of Medicine, Gatorade has grown steadily over the decades and is now considered to be the fourth largest brand for PepsiCo. Since January 2013, the sports drink’s Index score has increased from 25 to 32, marking a record-breaking high for the brand. We are the only daily consumer perception research service of brands, interviewing 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year. We’re sorry for taking so long! Corporate solution including all features.

Free Gatorade is often given out to refugees. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Gatorade’s position and volumes have been impacted by rising competition. A single 12 ounce serving of Gatorade’s Thirst Quencher contains 21 grams of sugar. Gatorade continues to own more than a 70% category share of the sports drink industry. The bottle contains 32 ounces, so drinking the whole bottle means consuming 56 grams of sugar. What do you reach for when you’re thirsty?

If you watch professional sports, if you do anything that is fitness related, or even if you just walk around with a pedometer to count your steps, Gatorade has a product that they can market to you. So, why the recent boost in both potential sales and public image?

All Rights Reserved, This is a BETA experience. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The G Series of Gatorade has the 13-17 year old high school athlete as their core target. There’s no question that carrying Gatorade can up your sales game. Register in seconds and access exclusive features. New, Everything you need to know about the industry development, Find studies from all around the internet.

Since 2010, Gatorade has been looking to expand its audience. Please do not hesitate to contact me. Find out how Numerator can help elevate your top line.

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September 9, 2019. Share of Americans who drank Gatorade in the past 4 weeks in 2018, by age [Graph]. ", Statista, Share of Americans who drank Gatorade in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228200/gatorade-consumption-usa/ (last visited November 26, 2020), Share of Americans who drank Gatorade in the past 4 weeks in 2018, by age, Soft drinks consumption in the UK (Kantar Media TGI), Bottled mineral water usage in Great Britain 2013-2019, by user type, Bottled mineral water usage in Great Britain in 2016-2018, by product type, Frequency of bottled mineral water usage in Great Britain 2019, Bottled mineral water usage in Great Britain in 2018, by package type, Flavored water usage in Great Britain 2013-2019, by user type, Frequency of flavored water usage in Great Britain 2019, Flavored water usage in Great Britain 2013-2018, by package type, Fruit squash and cordial usage in Great Britain 2013-2019, by user type, Frequency of fruit squashes and cordial usage in Great Britain 2019, Leading brands of fruit squashes & cordials in Great Britain 2019, by number of users, Leading Robinsons products in Great Britain 2019, by number of users, Leading Ribena products in Great Britain 2019, by number of users, Fruit and vegetable juice and smoothies usage in GB 2013-2019, by user type, Fruit & vegetable juice usage in Great Britain in 2019, by drink type, Fruit & vegetable juice usage in Great Britain in 2019, by product type, Fruit & vegetable juice usage in Great Britain in 2019, by package type, Energy and fizzy soft drink usage in Great Britain 2015-2019, by user type, Frequency of energy and soft drink usage in Great Britain 2016-2019, Soft drinks & energy drinks usage in Great Britain 2013-2019, by product type, Soft drinks & energy drinks usage in Great Britain 2013-2018, by package type, Leading brands of fizzy soft drinks in Great Britain 2019, by number of users, Cola usage in Great Britain 2016-2019, by user type, Frequency of cola usage in Great Britain 2016-2019, Cola usage in Great Britain 2014-2019, by product type, Cola usage in Great Britain 2013-2019, by package type, Brands of colas in Great Britain 2019, by number of users, Leading cola brands of Coca-Cola in Great Britain 2013-2019, by number of users, Leading cola brands of Pepsi in Great Britain 2013-2019, by number of users, Non-alcoholic beverage consumption in China 2011-2021, Brazil: non-alcoholic beverage consumption 2019-2023, Mexico: non-alcoholic beverage consumption 2011-2021, Share of Americans who drink Crush 2018, by age, Share of Americans who drink Florida's Natural 2018, by age, Share of Americans who drink Diet Sprite Zero 2018, by age, Share of Americans who drink Canada Dry 2018, by age, Share of Americans who drink Molson 2018, by age, Share of Americans who drink Vault 2018, by age, Share of Americans who drink 7Up 2018, by age, Share of Americans who drink Diet Sierra Mist 2018, by age, Share of Americans who drink Evian beverages 2018, by age, Volume of carbonated mixer beverages market in India 2011-2021, Share of Americans who drink store brand juice 2018, by age, New Zealand - regular beverage consumption 2018, Consumption value of beverages in Colombia in 2009-2020, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre.