The latest data from data and insights company Kantar tells us that unstereotypical advertising creates 37% more branded impact, 28% uplift in purchase intent and increases enjoyment of ads by 35%. Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations. Skip relaunched its powder detergent in July 2019, with a new ultra-concentrated formula. It is also a way for us to engage with consumers on issues that matter to them. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. By August more than 12,000 images had been downloaded by over 1,300 companies across a wide variety of industries in 46 countries around the world. For the Never Stop Playing campaign, the brand features 97-year-old style icon Iris Apfel, inspiring the younger generation to chase their true pleasure, without any rules. Markets that have adopted this unstereotypical approach grew significantly faster in 2018 than those not yet on board in 2019. Since then it’s continued to share authentic portrayals of people, tackling taboo topics and breaking down stereotypes to spark debate and encourage people to bond over a cup of tea. This is in line with the World Health Organization’s guidance on what level of BMI can be considered healthy. It’s been three years since we announced our pledge to unstereotype our advertising. Marketing and advertising can be a powerful force for behaviour change. For example: Dove's Campaign for … ... Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning … FMCG giant makes emphatic case for contribution of marketing as it reports strong results. Dove Men+Care has also developed a digital Paternity Leave Resources hub on dove.com with resources for dads and their networks, and in 2019 launched a Pledge for Paternity Leave in the US so that dads, allies, and business leaders can all show their support for paternity leave. Cif shifted the focus from the gendered world of cleaning to the inclusive world of pleasure. They convey what you feel, who you are and what you stand for. As brands rush to talk about ’empowering women’ on International Women’s Day, do Britons feel women are represented better in advertising now than five years ago? Cif’s departure from depicting cleaning as ‘women’s work’ has transformed a low-interest category into an engaging celebration of beauty: a celebration that’s relevant to all. Marketing news, analysis, opinion and insight featuring Unilever. They help inform people about the benefits of our products and innovations. In countries all over the world, a woman with an apron on, cloth in hand, labouring over household cleaning is one of the most pervasive communications stereotypes. In 2019 the campaign was live in around 19 markets (and counting), and markets running the campaign have seen sales increase. The FMCG giant is halting major advertising production as it reviews all spending in a bid to make savings during the Covid-19 pandemic.
It celebrates the idea that clothes are not just something to put on. As a leading global consumer goods company, we promote the benefits of our products using many different channels of brand communication. The campaign reached 500 million impressions in its first week, with an extremely positive response, and has featured in more than 1,000 publications across 15 countries. Our website uses cookies to improve your user experience. Brooke Bond won the 2016 Cannes Lions Grand Prix award for its campaign featuring the 6 Pack – India’s first transgender band. Marketing news, analysis, opinion and insight featuring Unilever, the company behind brands including Marmite, Ben & Jerry's, Dove and Persil. The brand is also encouraging men to take – and enjoy – their paternity leave. Our vision is a new way of doing business – one that delivers growth by serving society and the planet. Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world. At the 2019 Oscars, Lux and E!
In March 2019, Dove – in partnership with Getty Images and the Girlgaze network – launched Project #ShowUs, the world’s largest image library created and curated by women to shatter beauty stereotypes.
This is Unilever's global company website, Brooke Bond: Common ground is just a cup away, -