Coca-Cola says that the timings is more a matter of practicalities, with its key ambition to scale up the brand across multiple markets as quickly as possible. Given the specific nature of the US' three-tier system for alcohol, The Coca-Cola Company has entered an exclusive agreement with Molson Coors: with the latter manufacturing, marketing and distributing the beverage. var vOut=""; for (var i=0; i < aTags.length; i++)
In 2017, The Coca-Cola Company purchased Topo Chico for $220 million. Following the Latin American hard seltzer launch, it had already announced an early 2021 launch in the US: now, Coca-Cola has announced Europe's Topo Chico Hard Seltzer launch will leapfrog ahead of the US with its debut next month. I love the product. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2020 Forbes Media LLC. All Rights Reserved, This is a BETA experience. All Rights Reserved. Earlier this month, the beer maker announced a similar partnership with the oldest brewery in America, D.G.
I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. Justin Yu, Oxheart, 2016 Best Chef Southwest by the James Beard Foundation, Alcalde, The Official Publication of University of Texas Exes.
The real MVP and number one choice of local sparkling water aficionados: Topo muthafukin' Chico with a fresh lime wedge. Taken together, Molson Coors’ moves over the last year underscore its effort to grow sales “during a time of tremendous change in the beverage industry,” Hattersley told his company’s “Beer & Beyond” blog. “This is another significant step in growing our above premium portfolio and becoming a major competitor in the rapidly-growing hard seltzer segment, both key components of our revitalization plan,” Molson Coors CEO Gavin Hattersley said via the release. Topo Chico is often the finishing fizz in cocktails at the hippest bars in Austin and the sidecar to espresso drinks at indie coffee shops in Dallas. , “With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and more importantly, offer the consumer something new and delicious.”. Known for aggressive carbonation, it might be able to stake out a unique niche of the hard seltzer market if it keeps that trademark aspect of its overall approach.
The artists featured in this playlist were sourced from socials posts, festivals, and fans of the brand. return vOut; Topo Gives Thanks is a curated playlist of new and known artists that love Topo Chico!
Coca-Cola will enter the alcohol category in Europe with the launch of Topo Chico Hard Seltzer in select markets next month. On the surface, the partnership between the two companies appears to be a mutually beneficial one. By creating an account, you verify that you are at least 13 years of age, and have read and agree to the Comicbook.com Terms of Service and Privacy Policy, By Kofi Outlaw
Not only is it the perfect thing to drink on a hot day while sitting by the pit, it’s also incredibly tasty with some tequila and a squeeze of lime.” —John Lewis, Lewis Barbecue and Juan Luis, Charleston, South Carolina (formerly of La Barbecue, Austin), The G&G guide to ensuring a buttery, flaky base for your favorite pie, This Texas-based hard seltzer is the only independently owned brand in the industry’s top fifteen—with good reason, Bacon & Kegs, a limited-edition ale made in collaboration with Georgia’s favorite breakfast joint, will soon launch at Oconee Brewing Company, Keep warm as the weather turns cooler with these fabulous fall favorites, Is sudsing up your pan indeed heresy? Its presentation in glass radiates elegance and freshness in each bottle.
At one point, I froze Topo Chico and used it as ice for our old-fashioned—and the salinity and minerality of the water made the drink so good. Sipping Topo Chico is a good way to cleanse the palate before and after drinking a strong coffee. Best flavor, best bubbles, all-around a 10/10 experience. analyst Kaumil Gajrawala.
Copyright 2020 ComicBook.com. Topo Chico: an everyman’s refreshment; a bartender’s favorite shot of fizz; a coffee geek’s palate cleanser; and a hipster’s sipper — or hangover cure.
Coca-Cola and Molson Coors will bring Topo Chico Hard Seltzer to the U.S. in 2021.
It just tastes like Austin summer to me. At one point, I froze Topo Chico and used it as ice for our old-fashioned—and the salinity and minerality of the water made the drink so good. CS World-beating secondary packaging... for every need. Walter Susini, Senior Vice President, Marketing, The Coca-Cola Company, said: “We are tremendously excited about this launch and the possibilities for this brand. All rights reserved. It’s fair to wonder how much more room there really is in this particular market for new brands to find a major foothold, but you can bet that Coca-Cola will have the distribution clout to put its brand under consumers noses. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice.
I consumed it as much as possible when I was in Texas, and then I came home to New York and was a little distraught because I couldn’t get it anymore.
Coca-Cola has taken Topo Chico – a Mexican premium sparkling mineral water brand it acquired in 2017 – and expanded it into the booming hard seltzer category. Coca-Cola has been eying up the opportunity to reach more consumers across more occasions. The carbonation briefly amplifies the flavors, and then sweeps it away to clear your palate. Topo Chico is highly carbonated, offers huge, high-density bubbles that are, nonetheless, less aggressive than expected. vOut +=', ';
The introduction of an alcoholic hard seltzer, therefore, widens these opportunities to tap into different occasions even further. This relationship will allow Topo Chico™ Hard Seltzer to launch with scale in the U.S., which we anticipate will occur in the first half of 2021.". The boozy version of Topo Chico will initially come in four flavors …
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contact, 27-Oct-2020 We asked the experts to weigh in, Over a phone call from the road, the Southern author talks his new essay collection, books that inspire him, the unhealthiest scrambled eggs in history, and his spooky Halloween plans. Topo Chico™ Hard Seltzer is inspired by Topo Chico® sparkling mineral water, a 125-year-old brand with a rich heritage. Truly unbelievable. Just scroll through the reviews, and you’ll find people who swear they only drink Topo Chico having eschewed all other beverages.
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Structurally, Molson Coors’ partnership with Coca-Cola functions more like a licensing arrangement. …now that "Mexico's Best-Kept Secret" is out of the bag, we recommend that you first try it on its own — that's where the addiction starts.
Twist of Lime, Topo Chico Photo by Jonathan J. Castellon on Unsplash. The artists featured in this playlist were sourced from socials posts, festivals, and fans of the brand. I’ve always said that Topo Chico, not blood, runs through my veins in the summer.
Seeing as Topo Chico’s been around for one-and-a-quarter centuries, they’ve had plenty of time to fine-tune their product. We created this playlist to celebrate all the musical artists we're thankful for and to bring music discovery to the Topo Chico community.
“In bringing Topo Chico Hard Seltzer to market, our focus is speed, quality and efficiency,” he said.
“The Coca-Cola Company has authorized Molson Coors to use the Topo Chico trademark to produce and distribute Topo Chico Hard Seltzer in the U.S. under a multiyear agreement,” a Molson Coors spokesman wrote in an email. In an email, a Coca-Cola representative said that “Topo Chico Hard Seltzer will not be carried on Coca-Cola trucks.”, “The U.S. alcoholic beverage industry is highly regulated, with thousands of laws governing the manufacturing, distribution, responsible marketing and sale of alcoholic beverages,” the spokesperson wrote.