• Explain the factors that are used to determine a product’s promotion mix. 0000188436 00000 n
Module #12 Learning Objectives • Define integrated marketing communications. Integrated Marketing Communications - Lecture notes - 1, 2, 4. 2.1.
0000009673 00000 n Word-Of-Mouth Point-Of-Purchase 0000008945 00000 n Marketing – Satisfying needs and wants through the exchange process. Choosing the product or brand to be bought, based on the outcome of Can receive 0000193879 00000 n 0000195551 00000 n H��R]HSa~���3���3v���J�" In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness. 0000006881 00000 n 0000199423 00000 n To examine the marketing communication func-tion and the growing importance of advertising and other promotional elements in the market-ing programs of domestic and foreign companies. Integrated Marketing Communications (024210 ) Academic year. 0000003672 00000 n 0000195256 00000 n Advertising Direct Marketing Interactive/Internet information and images, make enquiries, respond to questions and 0000006569 00000 n about whether the decision was the right one. Helpful? 0000188743 00000 n Product Placements Events and Sponsorship Post was not sent - check your email addresses! 0000056501 00000 n
0000038753 00000 n 0000009049 00000 n 2. Developing the Integrated Marketing Communications Program Chapter Objectives 1. Consumer Behaviour – The process and activities people engage in 0000169617 00000 n marketing communications venues. make purchases. 2014/2015. 0000009361 00000 n 0000168250 00000 n o Recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines, e.g. 0000056524 00000 n 0000081155 00000 n 501 Entrepreneurship & Small Business Management, 602 Strategic Management & Business Policy, BBAN202 Macro- Economic Analysis and Policy, BBAN204 Computer Applications in Manageemnt, BBAN501 Production and Materials Management, bban603 foundations of international business, BCOM101 Management Process & Organizational Behavior, BCOM202 Fundamentals of Financial Management, BCOM207 Business Ethics & Corporate Social Responsibility, BCOM313 Financial Markets and Institutions, BCOM315 Sales and Distribution Management, BCOM320 International Business Management, Dr. Ram Manohar Lohia Avadh University BBA Notes, KMBFM01 Investment Analysis & Portfolio Management, KMBHR02 Performance and Reward Management, KMBHR03 Employee Relations and Labor Laws, KMBMK02 Consumer Behavior & Marketing Communications, KMBOP01 Supply Chain & Logistics Management, NEGOTIATION & CONFLICT MANAGEMENT AKTU MBA NOTES, RMB401 Corporate Governance Values and Ethics AKTU, Rmbib04 trading blocs & foreign trade frame work, RMBMK05 Integrated Marketing Communication MBA NOTES, RMBOP04 World Class Manufacturing and Maintenance Management, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, Dr. A.P.J. o Implement, Evaluate and Control, Promotional Mix, including; 0000009569 00000 n Sales Promotion – Providing extra value or incentive to the sales force, o Situation Analysis 0000194954 00000 n IMC – A marketing communications planning concept; Recognises the value of a comprehensive plan; A plan that evaluates the strategic roles of several communications disciplines (listed above) and combines these disciplines to provide; o Clarity o Consistency o Maximum communications impact Interactive/Internet Marketing – Allows for back-and-forth flow of External Search – Buyers seek information from outside sources. 0000164838 00000 n disposing of products and services so as to satisfy their needs and 0000006673 00000 n disciplines (listed above) and combines these disciplines to provide; The entire IMC process is also known as a direct focus on the products that might solve their problem. sales; Publicity – Non-personal communications regarding an organisation, 0000018357 00000 n Promotional Mix: Advertising – Any paid form of non-personal communication about an
general advertising, direct response, sales promotion and public relations. 0000163675 00000 n Integrated marketing communication notes for mba pdf Camarines Sur. Comments. Evoked/Consideration Set – A group of brands that the buyer views as 0000180993 00000 n the evaluation stage, The choice of seller, terms of sale, price, delivery and warranties may 0000006257 00000 n 0000196363 00000 n 0000150197 00000 n 0000048152 00000 n 0000004510 00000 n 0000004532 00000 n 0000123516 00000 n UNIT 1 [Book Link] 1 Marketing Communication: Objectives of Marketing Communication VIEW 2 Functional Areas of Marketing Communication VIEW 3 Integrated Marketing Communication (IMC)- Concepts and Process VIEW 4 Factors Contributing to Integrated Marketing Communication (IMC) VIEW 5 Role of Integrated Marketing Communication (IMC) in Branding VIEW 6 IMC Partners VIEW 7 … 0000006725 00000 n recall from memory. 0000167401 00000 n Related documents. 0000096931 00000 n 0000006413 00000 n 0000038776 00000 n a seller attempts to assist and/or persuade prospective buyers to 0000201068 00000 n 0000192692 00000 n University of Technology Sydney. 0000178238 00000 n 0000026680 00000 n 0000096158 00000 n Integrated Marketing Communications (024210 ), Integrated Marketing Communications - Lecture notes - 1, 2, 4, Copyright © 2020 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Business Statistics - Lecture notes - 1 - 3, Introduction to Information Systems - Lecture notes - 1 - 3, Business Requirements Modelling - Lecture notes - 1 2, IMC Summary shortened - Advertising: An Integrated Marketing Communication Perspective. E.g. 0000201377 00000 n 0000123595 00000 n target customers to generate a response and/or transaction.
0000163206 00000 n 0000006309 00000 n 0000187414 00000 n 0000192270 00000 n
0000165665 00000 n 0000164443 00000 n
0000003769 00000 n 0000186686 00000 n 0000008893 00000 n Sorry, your blog cannot share posts by email. Posted on 2020-01-15. International Marketing CHDL. 0000195834 00000 n 0000186418 00000 n 0000196107 00000 n 0000189965 00000 n 0000009725 00000 n 0000008685 00000 n 0000004752 00000 n a program of action to earn public understanding and acceptance.
0000009517 00000 n 0000179108 00000 n 0000081806 00000 n Integrated marketing communications (IMC) – o Coordinating promotional elements & other marketing activities that communicate with a firms customers. their attitudes in a certain manner, to make a particular characteristic Integrated Marketing Communications. business firms, individuals, non-profit organisation’s). Share . 0000066312 00000 n Please sign in or register to post comments. 0000095233 00000 n announcement. organisation, product, service or idea by an identified sponsor (e.g. University. 0000009621 00000 n 0000171715 00000 n 0000009309 00000 n 0000167580 00000 n 0000188173 00000 n 20 8. 0000006621 00000 n Consumer decision making model falls under two main categories; Occurs when a buyer becomes aware of a difference between a desired nega• 1 year ago. 0000173594 00000 n affect the final product selection. Personal Selling – A form of person-to-person communication in which It means that your PR materials say the same thing as your direct mail campaign, and your advertising has the same "look and feel' as its Web site”. 0000149178 00000 n 0000007616 00000 n
0000216368 00000 n o Objectives 0000008633 00000 n
0000009673 00000 n Word-Of-Mouth Point-Of-Purchase 0000008945 00000 n Marketing – Satisfying needs and wants through the exchange process. Choosing the product or brand to be bought, based on the outcome of Can receive 0000193879 00000 n 0000195551 00000 n H��R]HSa~���3���3v���J�" In integrated marketing communication, all aspects of marketing communication work together for increased sales and maximum cost effectiveness. 0000006881 00000 n 0000199423 00000 n To examine the marketing communication func-tion and the growing importance of advertising and other promotional elements in the market-ing programs of domestic and foreign companies. Integrated Marketing Communications (024210 ) Academic year. 0000003672 00000 n 0000195256 00000 n Advertising Direct Marketing Interactive/Internet information and images, make enquiries, respond to questions and 0000006569 00000 n about whether the decision was the right one. Helpful? 0000188743 00000 n Product Placements Events and Sponsorship Post was not sent - check your email addresses! 0000056501 00000 n
0000038753 00000 n 0000009049 00000 n 2. Developing the Integrated Marketing Communications Program Chapter Objectives 1. Consumer Behaviour – The process and activities people engage in 0000169617 00000 n marketing communications venues. make purchases. 2014/2015. 0000009361 00000 n 0000168250 00000 n o Recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines, e.g. 0000056524 00000 n 0000081155 00000 n 501 Entrepreneurship & Small Business Management, 602 Strategic Management & Business Policy, BBAN202 Macro- Economic Analysis and Policy, BBAN204 Computer Applications in Manageemnt, BBAN501 Production and Materials Management, bban603 foundations of international business, BCOM101 Management Process & Organizational Behavior, BCOM202 Fundamentals of Financial Management, BCOM207 Business Ethics & Corporate Social Responsibility, BCOM313 Financial Markets and Institutions, BCOM315 Sales and Distribution Management, BCOM320 International Business Management, Dr. Ram Manohar Lohia Avadh University BBA Notes, KMBFM01 Investment Analysis & Portfolio Management, KMBHR02 Performance and Reward Management, KMBHR03 Employee Relations and Labor Laws, KMBMK02 Consumer Behavior & Marketing Communications, KMBOP01 Supply Chain & Logistics Management, NEGOTIATION & CONFLICT MANAGEMENT AKTU MBA NOTES, RMB401 Corporate Governance Values and Ethics AKTU, Rmbib04 trading blocs & foreign trade frame work, RMBMK05 Integrated Marketing Communication MBA NOTES, RMBOP04 World Class Manufacturing and Maintenance Management, SECURITY ANALYSIS AND INVESTMENT MANAGEMENT, Dr. A.P.J. o Implement, Evaluate and Control, Promotional Mix, including; 0000009569 00000 n Sales Promotion – Providing extra value or incentive to the sales force, o Situation Analysis 0000194954 00000 n IMC – A marketing communications planning concept; Recognises the value of a comprehensive plan; A plan that evaluates the strategic roles of several communications disciplines (listed above) and combines these disciplines to provide; o Clarity o Consistency o Maximum communications impact Interactive/Internet Marketing – Allows for back-and-forth flow of External Search – Buyers seek information from outside sources. 0000164838 00000 n disposing of products and services so as to satisfy their needs and 0000006673 00000 n disciplines (listed above) and combines these disciplines to provide; The entire IMC process is also known as a direct focus on the products that might solve their problem. sales; Publicity – Non-personal communications regarding an organisation, 0000018357 00000 n Promotional Mix: Advertising – Any paid form of non-personal communication about an
general advertising, direct response, sales promotion and public relations. 0000163675 00000 n Integrated marketing communication notes for mba pdf Camarines Sur. Comments. Evoked/Consideration Set – A group of brands that the buyer views as 0000180993 00000 n the evaluation stage, The choice of seller, terms of sale, price, delivery and warranties may 0000006257 00000 n 0000196363 00000 n 0000150197 00000 n 0000048152 00000 n 0000004510 00000 n 0000004532 00000 n 0000123516 00000 n UNIT 1 [Book Link] 1 Marketing Communication: Objectives of Marketing Communication VIEW 2 Functional Areas of Marketing Communication VIEW 3 Integrated Marketing Communication (IMC)- Concepts and Process VIEW 4 Factors Contributing to Integrated Marketing Communication (IMC) VIEW 5 Role of Integrated Marketing Communication (IMC) in Branding VIEW 6 IMC Partners VIEW 7 … 0000006725 00000 n recall from memory. 0000167401 00000 n Related documents. 0000096931 00000 n 0000006413 00000 n 0000038776 00000 n a seller attempts to assist and/or persuade prospective buyers to 0000201068 00000 n 0000192692 00000 n University of Technology Sydney. 0000178238 00000 n 0000026680 00000 n 0000096158 00000 n Integrated Marketing Communications (024210 ), Integrated Marketing Communications - Lecture notes - 1, 2, 4, Copyright © 2020 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01, Business Statistics - Lecture notes - 1 - 3, Introduction to Information Systems - Lecture notes - 1 - 3, Business Requirements Modelling - Lecture notes - 1 2, IMC Summary shortened - Advertising: An Integrated Marketing Communication Perspective. E.g. 0000201377 00000 n 0000123595 00000 n target customers to generate a response and/or transaction.
0000163206 00000 n 0000006309 00000 n 0000187414 00000 n 0000192270 00000 n
0000165665 00000 n 0000164443 00000 n
0000003769 00000 n 0000186686 00000 n 0000008893 00000 n Sorry, your blog cannot share posts by email. Posted on 2020-01-15. International Marketing CHDL. 0000195834 00000 n 0000186418 00000 n 0000196107 00000 n 0000189965 00000 n 0000009725 00000 n 0000008685 00000 n 0000004752 00000 n a program of action to earn public understanding and acceptance.
0000009517 00000 n 0000179108 00000 n 0000081806 00000 n Integrated marketing communications (IMC) – o Coordinating promotional elements & other marketing activities that communicate with a firms customers. their attitudes in a certain manner, to make a particular characteristic Integrated Marketing Communications. business firms, individuals, non-profit organisation’s). Share . 0000066312 00000 n Please sign in or register to post comments. 0000095233 00000 n announcement. organisation, product, service or idea by an identified sponsor (e.g. University. 0000009621 00000 n 0000171715 00000 n 0000009309 00000 n 0000167580 00000 n 0000188173 00000 n 20 8. 0000006621 00000 n Consumer decision making model falls under two main categories; Occurs when a buyer becomes aware of a difference between a desired nega• 1 year ago. 0000173594 00000 n affect the final product selection. Personal Selling – A form of person-to-person communication in which It means that your PR materials say the same thing as your direct mail campaign, and your advertising has the same "look and feel' as its Web site”. 0000149178 00000 n 0000007616 00000 n
0000216368 00000 n o Objectives 0000008633 00000 n